Beginner’s Guide to SEO

Search engine optimization works to enhance the visibility of your website, enhances the quality and quantity of website traffic and helps your website rank higher in Google search engine results organically.

Search engine crawlers go through one site after another through multiple pages, putting them into an index. With the help of, say, Google algorithm, these pages are ranked in the order in which they appear in the search engine results.

This algorithm constantly keeps changing and poses a challenge for marketers to devise a strategy to keep with the changing SEO algorithm.

The Necessity of SEO

Organic visibility ideally constitutes a larger chunk of website traffic. Visibility in higher orders of search engine results helps a brand stand out from the competitors and gain faster conversion rates.

This visibility comes when your brand appears in the search engine results whenever somebody searches for the same products or services sold or promoted by you or types any keyword related to your business. These search engines include Google, Bing, DuckDuckGo, Yahoo, of which Google shares the largest market share.

Google has a share of 86%, followed by YouTube in the search engine market. Every country across the world that uses the Internet uses Google too. Therefore, being visible and recommended in the organic search results of Google increases your brand value significantly.

In fact, the first three results of a Google search get 67% of the clicks. Another benefit of SEO is that you don't have to pay anything for Ad space as the results are organically generated.

Plan and strategize your content and keywords carefully. Use our [KraftConcept] SEO score calculator to know your current rankings.

SEO Strategy

The Google algorithms do keep changing. Neither a seasoned content marketer nor Google employees can predict the next updates. However, at the heart of these updates is Google's clear intention to deliver spam-free and more accurate results that serve people better.

Google also makes sure to come down heavily on websites that attempt to play the system with Google Penalty. Once you're caught in the cobweb of these penalties, it's trouble, and it's tough to get into their good books again!

Stuffing your page with keywords that are irrelevant is one of the ways that you can invite Google's wrath upon yourself. So, is writing at par content with the best interest of readers at heart enough to deliver desired SEO results? There is no straight answer to this.

Businesses must be careful about the content they post on their website to generate traffic from SEO as well as focus on the factors that may impact their Google ranking of the website.

An on-point On-page and Off-page SEO strategy are what we are looking for here. Though there is no easy way to master the SEO concepts, here are a few tips to simplify the SEO strategy for you -

1. Be Discoverable

   – Google begins to recognize you, your efforts, and offerings when you have a collection of resourceful backlinks from trusted websites as well as focused efforts towards a specific category of keywords.



2. Keywords

   – Though the keyword game is old and rusty, practical and well-researched keywords still do the needful to guide the search engine machine to the relevant website.
   
   A brand must produce content that readers have fun engaging with, but keywords are used wherever necessary so that the content is optimized for search engines to find it.



3. Being the Thought Leader

   – A thought leader is someone who has an influence and is viewed as an expert in the industry.
   
   This authority is built over time with the help of niche content, informational keywords, a good collection of backlinks, and an innovative take on industry trends.

At Kraft Concept, we put dedicated efforts towards optimizing SEO strategy, employing tools that amplify the outcome for both On-page and Off-page SEO.

Mobile SEO Strategy

58% of Google searches happen on mobile. 95% of search engine searches on mobile are done on Google. So, SEO is pretty much analogous to Mobile SEO in the current times.

The basic step of the Mobile SEO strategy begins with optimizing your website for all kinds of devices, especially mobiles. Earlier in the day, the index used a mix of mobile and desktop-based results. Google's mobile-first index ranks search results based on the mobile version of the page no matter where you run your searches from.

So, an ideally a smartphone-friendly website:

1. Loads quickly on smartphones


2. It doesn't have inaccessible features on its smartphone version


3. Have links – internal and redirecting that work cordially


4. Don't use pop-ups as they are quite vexing on a mobile


5. Thumb friendly Design to facilitate easy navigation


6. Title tags Optimized for Mobile


7. Easy to locate CTA buttons and a clean navigation bar

You may check how mobile-friendly your website is with Google's mobile page testing tool. At Kraft Concept, we take care of all these aspects so that you can focus on your business better while we take care of maintaining and enhancing your Google ranks.